If you believe in quality and service, promote these attributes to the outside world.
Throughout November and December, I did a lot of research in buying a service for my business.I narrowed the choice to two suppliers, Company A and B, located within 40 miles of each other, both offering two types of services we required.Company A’s website was far superior to company B, in the information it gave, and the overall feel of its quality.
I decided to visit both companies, and met the owners, both friendly and gave me a tour of their factories.They also allowed me to talk to their staff, to get an idea of their production processes and their attitude to accuracy and quality.
After my visit company A, sent me a few e-mails and texts, asking me if I had any further questions, and when will I select them.I asked a few questions, and received some good answers.I could not decide, and I travelled to meet the owner of a company in the same industry, whom I really appreciated his opinion.Without hesitation he recommended company B, due to level of service and felt they would be able to meet our needs, and would provide a good match.
We selected Company B, there service is excellent, and we are very pleased, however it is clear that the owner of Company B, believes in quality, going the extra mile, but does not see the value in spending money on market versus equipment.
If I had not spoken to my friend at the other company, I fear I would have made a mistake.You can have the best products in the word, but if you do not spend a percentage of money on promoting your products, the values you believe in your products will never be portrayed to the outside world.
Author: Tim Jenner- Small Business Advisor, member of SGBA (firstname.lastname@example.org)